Alan Furman & Co - Rolex Watches

World Standard in Beauty and Rugged Reliability.

Rolex watches have set the standard for quality,
elegance and durability in timekeeping for over eight decades.


Please choose your Rolex or scroll down for more.

Please choose your Rolex or scroll down for more.

Custom Watch Accessories!

We sell the full line of Rolex watches (except
for the Cellini line) at greatly discounted prices.

All Rolex watches are new and come with a 2-Year
Parts and Labor Warranty. In addition to the 2-Year Parts
and Labor Warranty, we also provide our customers with
a FREE Limited Lifetime Warranty on parts.

Please call us at (800) 654-7184 with questions about pricing,
availability, or service on any watch manufactured
by Rolex.

Questions? Call us!
(800) 654-7184

Visit Our Showroom
Monday - Friday
10:00 AM to 5:00 PM
Eastern Time

We will be open on the
following Saturdays from
10:30am - 2:30pm:
May10th & June 7th

We will be closed on
May 26th, September 1st
& July 4th

Museum Quality Glass Art
    Dale Chihuly
    Robert Kuster
    John Leighton
    David Levi
    ...and others!
Bronze Sculpture
    Life Size Bronze Horses
    Life Size Bronze Dogs

Magnificent Crystal
    Baccarat
    Lalique
    Waterford
  Silver Flatware
      Christofle

  Writing Instruments
      Krone

  Customer Service
    Directions To Our Store
    Expert Watch Repair
    Request A Catalog
    Watch Company Links
    Shipping & Handling
    Contact Us
    Warranty
    Privacy Policy
    Frequently Asked Questions
    Glossary

Member Since 1985

W A T C H W I N D E R S

Man's Rolex President Day-Date

Model 118238 Retail Price - $24,800 Our Price - $18,585 Your Savings - $6,215	Model 118238 Retail Price - $27,300 Our Price - $21,360 Your Savings - $5,940	Model 118238 Retail Price - $27,300 Our Price - $19,760 Your Savings - $7,540	Model 118348 Retail Price - $39,200 Our Price - $31,600 Your Savings - $7,600	Model 118238 Retail Price - $39,200 Our Price - $22,810 Your Savings - $16,390
Model 118238 Retail Price - $75,900 Our Price - $37,795 Your Savings - $38,105	Model 118208 Retail Price - $23,300 Our Price - $17,475 Your Savings - $5,825	Model 118208 Retail Price - $27,250 Our Price - $18,650 Your Savings - $8,600	Model 118239 Retail Price - $27,350 Our Price - $20,515 Your Savings - $6,835	Model 118239 Retail Price - $29,850 Our Price - $22,390 Your Savings - $7,460
Model 118209 Retail Price - $25,850 Our Price - $19,390 Your Savings - $6,460	Model 118235 Retail Price - $27,350 Our Price - $20,515 Your Savings - $6,835	Model 118205 Retail Price - $29,800 Our Price - $22,350 Your Savings - $7,450	Model 118206 Retail Price - $47,750 Our Price - $35,815 Your Savings - $11,935	Model 118206 Retail Price - $50,250 Our Price - $37,690 Your Savings - $12,560

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Datejust

Model 116203 Retail Price - $8,325 Our Price - $6,660 Your Savings - $1,665	Model 116233 Retail Price - $8,750 Our Price - $7,000 Your Savings - $1,750	Model 116233 Retail Price - $8,375 Our Price - $6,700 Your Savings - $1,675	Model 116233 Retail Price - $10,400 Our Price - $8,320 Your Savings - $2,080	Model 116233 Retail Price - $10,400 Our Price - $7,900 Your Savings - $2,500
Model 16233 Retail Price - $5,775 Our Price - $4,895 Your Savings - $880	Model 116231 Retail Price - $9,050 Our Price - $7,240 Your Savings - $1,810	Model 116231 Retail Price - $8,675 Our Price - $6,940 Your Savings - $1,735	Model 116200 Retail Price - $5,450 Our Price - $4,635 Your Savings - $815	Model 116200 Retail Price - $5,550 Our Price - $4,720 Your Savings - $830
Model 116234 Retail Price - $6,400 Our Price - $5,440 Your Savings - $960	Model 116234 Retail Price - $6,500 Our Price - $5,525 Your Savings - $975	Model 116234 Retail Price - $8,150 Our Price - $6,930 Your Savings - $1,220	Model 116261 Retail Price - $9,050 Our Price - $7,695 Your Savings - $1,355	Model 116263 Retail Price - $9,425 Our Price - $8,010 Your Savings - $1,415
Model 116263 Retail Price - $8,750 Our Price - $7,440 Your Savings - $1,310	Model 116264 Retail Price - $6,775 Our Price - $5,760 Your Savings - $1,015	Model 116138 Retail Price - $16,250 Our Price - $13,000 Your Savings - $3,250	Model 116138 Retail Price - $16,250 Our Price - $13,000 Your Savings - $3,250	Model 116188 Retail Price - $26,250 Our Price - $21,000 Your Savings - $5,250
Model 116238 Retail Price - $22,750 Our Price - $17,065 Your Savings - $5,685	Model 116208 Retail Price - $22,750 Our Price - $17,025 Your Savings - $5,675	Model 116139 Retail Price - $17,700 Our Price - $14,160 Your Savings - $3,540	Model 116189 Retail Price - $47,000 Our Price - $39,950 Your Savings - $7,050

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Submariner

Model 14060M Non-Date Retail Price - $5,300 Our Price - $4,505 Your Savings - $795	Model 16610 Retail Price - $5,850 Our Price - $5,265 Your Savings - $585	Model 16610V "50th Anniversary" Our Price - $6,225	Model 16613 Retail Price - $9,050 Our Price - $7,240 Your Savings - $1,810	Model 16613 Retail Price - $9,050 Our Price - $7,240 Your Savings - $1,810
Model 16613 Retail Price - $11,450 Our Price - $9,160 Your Savings - $2,290	Model 16613 Retail Price - $11,450 Our Price - $8,665 Your Savings - $2,785	Model 16613 Retail Price - $11,450 Our Price - $9,160 Your Savings - $2,290	Model 16613 Retail Price - $11,450 Our Price - $8,665 Your Savings - $2,785
Model 16618 Retail Price - $25,250 Our Price - $18,940 Your Savings - $6,310	Model 16618 Retail Price - $25,250 Our Price - $18,940 Your Savings - $6,310	Model 16618 Retail Price - $27,650 Our Price - $21,015 Your Savings - $6,635	Model 16618 Retail Price - $27,650 Our Price - $21,015 Your Savings - $6,635

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Sea-Dweller 4000 Model 16600 Retail Price - $6,225 Our Price - $5,625 Your Savings - $600	Rolex Explorer Model 114270 Retail Price - $4,925 Our Price - $4,175 Your Savings - $750	Rolex Explorer II Model 16570 Retail Price - $5,750 Our Price - $4,895 Your Savings - $855	Rolex Explorer II Model 16570 Retail Price - $5,750 Our Price - $4,895 Your Savings - $855

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Air King

	Model 114200 Retail Price - $4,200 Our Price - $3,675 Your Savings - $525	Model 114200 Retail Price - $4,200 Our Price - $3,675 Your Savings - $525	Model 114200 Retail Price - $4,200 Our Price - $3,675 Your Savings - $525

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex GMT-Master II

	Model 116713 Retail Price - $10,050 Our Price - $8,825 Your Savings - $1,225	Model 116718 Retail Price - $25,550 Our Price - $19,275 Your Savings - $6,275	Model 116718 Retail Price - $25,550 Our Price - $19,275 Your Savings - $6,275

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Daytona

Model 116520 Our Price - $12,750	Model 116520 Our Price - $12,750	Model 116523 Retail Price - $13,400 Our Price - $10,720 Your Savings - $2,680	Model 116523 Retail Price - $13,400 Our Price - $10,720 Your Savings - $2,680	Model 116523 Retail Price - $13,400 Our Price - $10,720 Your Savings - $2,680
Model 116523 Retail Price - $13,400 Our Price - $10,720 Your Savings - $2,680	Model 116523 Retail Price - $15,050 Our Price - $12,040 Your Savings - $3,010	Model 116523 Retail Price - $15,050 Our Price - $12,040 Your Savings - $3,010	Model 116523 Retail Price - $15,600 Our Price - $12,480 Your Savings - $3,120	Model 116523 Retail Price - $15,600 Our Price - $12,480 Your Savings - $3,120
Model 116523 Retail Price - $17,300 Our Price - $13,840 Your Savings - $3,460	Model 116528 Retail Price - $28,100 Our Price - $21,635 Your Savings - $6,465	Model 116528 Retail Price - $28,100 Our Price - $21,635 Your Savings - $6,465	Model 116528 Retail Price - $28,100 Our Price - $21,635 Your Savings - $6,465	Model 116528 Retail Price - $29,750 Our Price - $22,910 Your Savings - $6,840
Model 116528 Retail Price - $29,750 Our Price - $22,910 Your Savings - $6,840	Model 116528 Retail Price - $32,000 Our Price - $24,640 Your Savings - $7,360	Model 116518 Retail Price - $20,300 Our Price - $15,630 Your Savings - $4,670	Model 116518 Retail Price - $22,500 Our Price - $17,325 Your Savings - $5,175	Model 116518 Retail Price - $21,950 Our Price - $16,900 Your Savings - $5,050
Model 116518 Retail Price - $21,950 Our Price - $16,900 Your Savings - $5,050	Model 116518 Retail Price - $24,200 Our Price - $18,635 Your Savings - $5,565	Model 116519 Retail Price - $21,850 Our Price - $16,825 Your Savings - $5,025	Model 116519 Retail Price - $23,500 Our Price - $18,095 Your Savings - $5,405	Model 116519 Retail Price - $24,050 Our Price - $18,520 Your Savings - $5,530
Model 116519 Retail Price - $25,750 Our Price - $19,830 Your Savings - $5,920	Model 116589RBR Retail Price - $42,200 Our Price - $36,425 Your Savings - $5,775	Model 116509 Retail Price - $30,700 Our Price - $24,200 Your Savings - $6,500	Model 116509 Retail Price - $30,700 Our Price - $24,200 Your Savings - $6,500

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's 40mm & 35mm Rolex Yacht-Master

Model 16628 Retail Price - $25,000 Our Price - $18,750 Your Savings - $6,250	Model 16628 Retail Price - $25,000 Our Price - $18,750 Your Savings - $6,250	Model 168628 Retail Price - $22,450 Our Price - $16,840 Your Savings - $5,610	Model 168628 Retail Price - $22,450 Our Price - $16,840 Your Savings - $5,610	Model 168628 Retail Price - $22,450 Our Price - $16,840 Your Savings - $5,610
Model 168628 Retail Price - $22,450 Our Price - $16,840 Your Savings - $5,610	Model 16623 Retail Price - $10,000 Our Price - $8,500 Your Savings - $1,500	Model 16623 Retail Price - $10,000 Our Price - $8,500 Your Savings - $1,500	Model 16623 Retail Price - $10,000 Our Price - $8,500 Your Savings - $1,500	Model 16623 Retail Price - $10,000 Our Price - $8,500 Your Savings - $1,500
Model 168623 Retail Price - $9,050 Our Price - $7,530 Your Savings - $1,520	Model 168623 Retail Price - $9,050 Our Price - $7,530 Your Savings - $1,520	Model 168623 Retail Price - $9,050 Our Price - $7,530 Your Savings - $1,520	Model 168623 Retail Price - $9,050 Our Price - $7,530 Your Savings - $1,520	Model 16622 Retail Price - $9,175 Our Price - $7,705 Your Savings - $1,470
		Model 168622 Retail Price - $8,250 Our Price - $6,850 Your Savings - $1,400

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Rolex Midsize Datejust

	Model 178240 MIDSIZE Retail Price - $5,150 Our Price - $4,375 Your Savings - $775	Model 178274 MIDSIZE Retail Price - $7,800 Our Price - $6,630 Your Savings - $1,170	Model 178273 MIDSIZE Retail Price - $7,875 Our Price - $6,300 Your Savings - $1,575

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex President

Model 179178 Retail Price - $18,950 Our Price - $14,215 Your Savings - $4,735	Model 179178 Retail Price - $20,600 Our Price - $14,990 Your Savings - $5,610	Model 179138 Retail Price - $27,350 Our Price - $21,200 Your Savings - $6,150	Model 179178 Retail Price - $27,350 Our Price - $17,640 Your Savings - $9,710	Model 179178 Retail Price - $52,100 Our Price - $31,530 Your Savings - $20,570
Model 179168 Retail Price - $17,900 Our Price - $13,425 Your Savings - $4,475	Model 179168 Retail Price - $19,550 Our Price - $14,200 Your Savings - $5,350	Rose Gold Model 179175 Retail Price - $21,100 Our Price - $16,880 Your Savings - $4,220	Rose Gold Model 179175 Retail Price - $22,750 Our Price - $18,200 Your Savings - $4,550	Rose Gold Model 179165 Retail Price - $21,050 Our Price - $15,790 Your Savings - $5,260
White Gold Model 179179 Retail Price - $21.100 Our Price - $16,250 Your Savings - $4,850	White Gold Model 179179 Retail Price - $22,750 Our Price - $18,200 Your Savings - $4,550	White Gold Model 179179 Retail Price - $29,500 Our Price - $19,675 Your Savings - $9,825	Platinum Model 179166 Retail Price - $36,100 Our Price - $27,075 Your Savings - $9,025	Platinum Model 179136 Retail Price - $70,450 Our Price - $52,840 Your Savings - $17,610

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex Datejust

Model 79173 Retail Price - N/A Our Price - $4,795 Your Savings - N/A	Model 179173 Retail Price - $7,150 Our Price - $5,720 Your Savings - $1,430	Model 179173 Retail Price - $8,800 Our Price - $7,040 Your Savings - $1,760	Model 179173 Retail Price - $8,800 Our Price - $6,495 Your Savings - $2,305	Model 179173 Retail Price - $8,425 Our Price - $6,740 Your Savings - $1,685
Model 179173 Retail Price - $15,550 Our Price - $9,145 Your Savings - $6,405	Model 179163 Retail Price - $6,725 Our Price - $5,380 Your Savings - $1,345	Model 179163 Retail Price - $10,750 Our Price - $8,600 Your Savings - $2,150	Model 179163 Retail Price - $10,750 Our Price - $7,255 Your Savings - $3,495	Model 179171 Retail Price - $7,450 Our Price - $5,960 Your Savings - $1,490
Model 179174 Retail Price - $6,000 Our Price - $4,965 Your Savings - $1,035	Model 179174 Retail Price - $7,650 Our Price - $6,375 Your Savings - $1,275	Model 179174 Retail Price - $7,650 Our Price - $5,740 Your Savings - $1,910	Model 179160 Retail Price - $5,050 Our Price - $4,295 Your Savings - $755	Model 179160 Retail Price - $5,150 Our Price - $4,380 Your Savings - $770
	Model 179160 Retail Price - $6,800 Our Price - $5,155 Your Savings - $1,645	Model 179160 Retail Price - $13,450 Our Price - $7,720 Your Savings - $5,730	Model 179160 Retail Price - $13,550 Our Price - $7,805 Your Savings - $5,745

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex Pearlmaster

Model 80319 Retail Price - $23,200 Our Price - $17,400 Your Savings - $5,800	Model 80299 Retail Price - $37,150 Our Price - $27,905 Your Savings - $9,245	Model 80319 Retail Price - $37,150 Our Price - $22,225 Your Savings - $14,925	Model 80319 Retail Price - $58,100 Our Price - $31,875 Your Savings - $26,225	Model 80319 Retail Price - $107,250 Our Price - $63,625 Your Savings - $43,625
Model 80318 Retail Price - $23,200 Our Price - $17,400 Your Savings - $5,800	Model 80298 Retail Price - $36,450 Our Price - $27,340 Your Savings - $9,110	Model 80318 Retail Price - $36,450 Our Price - $22,975 Your Savings - $13,475	Model 80298 Retail Price - $55,950 Our Price - $41,965 Your Savings - $13,985	Model 80318 Retail Price - $55,950 Our Price - $35,010 Your Savings - $20,940
		Model 80318 Retail Price - $90,050 Our Price - $60,575 Your Savings - $29,475

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex Yacht-Master

Model 169628 Retail Price - $20,000 Our Price - $15,400